Stop Guessing What Content to Create
See exactly what your competitors are posting and find the gaps they're missing
Free to use • No credit card required
Sound familiar?
If any of these describe you, this playbook was built for you.
You spend hours manually checking competitor blogs and social feeds
You're guessing at content topics instead of using data
You don't know which competitor content actually gets engagement
You're missing obvious content gaps because you can't see the full picture
The transformation
Research time per competitor
Content pieces analyzed
Gap opportunities found
What this playbook does
Good to know
- •Cannot access paywalled or private content
- •Engagement numbers are estimates based on public signals
- •Does not track paid advertising
Competitor Content Spy
Reverse-engineer any competitor's content strategy in 10 minutes. Find what topics they're betting on, what's getting engagement, and where they're leaving gaps you can fill.
The Problem
You're creating content in the dark. You don't know:
- What topics your competitors are doubling down on
- Which of their posts actually get engagement
- What content gaps exist in your market
- How often they publish and on which channels
Who has this problem:
- Content marketers planning editorial calendars
- Founders building thought leadership
- Marketing teams needing competitive intelligence
What it costs them:
- Time: 4-6 hours of manual research per competitor
- Quality: Guessing at topics instead of data-driven decisions
- Opportunity: Missing content gaps competitors haven't filled
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What This Playbook Does
Automatically researches a competitor and produces a complete content intelligence report.
Step 1: Identify Content Sources
Searches for the competitor's:
- Blog/website content
- LinkedIn company page and key executives
- Twitter/X presence
- Newsletter (if they have one)
- YouTube channel
- Podcast appearances
Step 2: Scrape Recent Content
Pulls their last 20-30 pieces of content across channels:
- Blog post titles, topics, and publish dates
- Social post themes and engagement signals
- Newsletter topics and frequency
Step 3: Analyze Patterns
Identifies:
- Top content themes (what topics appear most)
- Publishing frequency by channel
- Content formats they favor (how-to, listicles, case studies, etc.)
- Estimated engagement levels
Step 4: Find Gaps & Opportunities
Compares against common industry topics to reveal:
- Topics they're NOT covering (your opportunity)
- Topics they're dominating (hard to compete)
- Emerging topics neither of you covers yet
Step 5: Generate Report
Delivers a structured report with:
- Content strategy summary
- Topic breakdown with frequency
- Gap analysis
- Recommended topics for you to own
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Tools Required
| Tool | Purpose | Required? | |------|---------|-----------| | mcp__exa__web_search_exa | Find competitor content across web | Yes | | mcp__firecrawl__firecrawl_scrape | Extract content from pages | Yes | | mcp__firecrawl__firecrawl_search | Search within competitor sites | Yes |
AskMojo Advantage: These tools are pre-integrated. No API keys needed.
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How to Use
Input Needed
- Competitor name or website: The company you want to research
- Your industry/niche (optional): Helps identify relevant gaps
- Time period (optional): Default is last 6 months
Example Usage
User says: > "Run competitor content spy on Notion. I'm in the productivity SaaS space."
Playbook does:
- Searches for Notion's blog, social presence, newsletter
- Scrapes last 30 blog posts and recent social content
- Analyzes topics: templates, productivity tips, team collaboration, AI features
- Identifies gaps: Missing content on integrations, mobile workflows
- Generates report with recommendations
Output: A comprehensive content intelligence report with:
- Topic frequency breakdown
- Publishing calendar patterns
- Content format analysis
- 5-10 gap opportunities you can pursue
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Expected Results
| Metric | Before | After | Improvement | |--------|--------|-------|-------------| | Research time per competitor | 4-6 hours | 10 minutes | 95% faster | | Topics analyzed | 10-15 (manual) | 30-50 (automated) | 3x coverage | | Gap opportunities found | 2-3 (guessing) | 8-12 (data-driven) | 4x more |
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Customization Options
Users can adjust:
- Depth: Quick scan (10 posts) vs. deep dive (50+ posts)
- Channels: Focus on specific channels (blog only, social only)
- Comparison: Add multiple competitors for comparative analysis
- Time range: Last month, quarter, or year
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Limitations
This playbook does NOT:
- Access private/gated content (paywalled newsletters, private social)
- Provide exact engagement numbers (estimates based on signals)
- Track competitor ads (use Facebook Ad Library for that)
Human review recommended for:
- Validating gap opportunities match your brand
- Prioritizing which topics to pursue first
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Related Playbooks
- content-atomizer: Turn your new content into multi-platform posts
- seo-keyword-research: Find search volume for gap topics
- linkedin-post-generator: Create posts for the topics you discover
Results from real users
“I used to spend half a day researching one competitor. Now I analyze three in my morning coffee break.”
Sarah K.
Content Marketing Manager
“Found a topic gap that none of my 5 competitors were covering. That post became our top performer.”
Marcus T.
Founder, B2B SaaS
Frequently asked questions
What competitors can I analyze?
Does this work for any industry?
How accurate are the engagement estimates?
Can I compare multiple competitors at once?
Get a complete competitor content analysis in 10 minutes instead of 6 hours
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Built for content marketers, founders building thought leadership, and marketing teams needing competitive intelligence
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