Intentional Founder Content

Create and maintain a living Social Media Strategy document that keeps you focused on what matters: business outcomes, not vanity metrics.

What This Skill Creates

This skill will either:

1. Create a new "Social Media Strategy" document with your content pillars, ICP, weekly plan, and content ideas
2. Update your existing strategy document with weekly reviews, new content ideas, or refined positioning

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Step 1: Check for Existing Strategy

First, let me check if you already have a Social Media Strategy document.

If you have one: We'll review and update it with fresh insights, weekly audit results, or new content ideas.

If you don't have one: We'll create your foundational strategy document together.

Which would you like to do?

• [ ] Create my first Social Media Strategy document
• [ ] Update my existing strategy with a weekly review
• [ ] Add new content ideas to my strategy
• [ ] Refine my ICP or positioning

Tools Used: think

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Step 2: Define Your Foundation (New Document)

Skip to Step 3 if updating an existing document.

Let's establish the core elements of your founder content strategy.

I need to understand:

1. Your Product/Service: What do you sell?
2. Your ICP (Ideal Customer Profile):

• Who are they? (role, company size, industry)
• What keeps them up at night?
• Where do they hang out online?

1. Your Primary Goal:

• [ ] Generate leads/sales
• [ ] Build authority in my space
• [ ] Attract talent/collaborators
• [ ] Clarify my own thinking

1. Your Strong Opinion: What contrarian view do you hold that others in your industry might disagree with?
2. Your Primary Platform: Where will you focus first?

• LinkedIn (B2B, professional services)
• Twitter/X (Tech, startups, thought leadership)
• Instagram (Visual products, lifestyle)
• YouTube (Education, tutorials)

Tools Used: think

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Step 3: The Four Pillars Framework

Every piece of content should serve one or more of these purposes:

Pillar 1: Lead Generation

Talk directly to potential customers about their problems.

• Problem-aware posts that speak to ICP pain
• Solution posts that position your product
• Case studies and results

Pillar 2: Authority Building

Take STRONG stances. Share insights others don't have.

• Hot takes on industry trends
• Contrarian viewpoints you genuinely hold
• Insights from your unique experience

Pillar 3: Building in Public

Share the messy middle - wins AND losses.

• Behind-the-scenes of how you work
• Failures and lessons learned
• Progress updates on goals

Pillar 4: Thinking Out Loud

Explore ideas and sort your own head out.

• Questions you're wrestling with
• Frameworks you're developing
• Observations about your industry

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Step 4: Generate Content Ideas

Based on your ICP and pillars, I'll generate 12 content ideas (3 per pillar).

For each idea, I'll include:

• The hook/angle
• Which pillar it serves
• Suggested format (thread, single post, story)
• Why it would resonate with your ICP

Tools Used: think

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Step 5: Create Your Weekly Plan

Let's structure a sustainable content rhythm:

Recommended Cadence:

• 3-5 posts per week on your primary platform
• 30 minutes max daily for engagement
• 1 hour weekly for content creation (batch it)
• 5-minute weekly review

Your Weekly Schedule:

| Day | Content Type | Pillar | Notes | |-----|-------------|--------|-------| | Monday | [Type] | [Pillar] | Start the week strong | | Wednesday | [Type] | [Pillar] | Mid-week value | | Friday | [Type] | [Pillar] | Weekend reflection |

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Step 6: Create/Update Your Strategy Document

Now I'll create (or update) your Social Media Strategy document with everything we've discussed.

The document will include:

For New Documents:

• Your ICP profile and pain points
• Primary goal and success metrics
• The Four Pillars framework customized to you
• Your strong opinions and positioning
• 12 content ideas ready to use
• Weekly posting schedule
• Engagement rules and time limits
• Weekly review template

For Updates:

• Weekly audit results (time spent, posts analyzed, business impact)
• New content ideas based on what's working
• Refined positioning or ICP insights
• Lessons learned and adjustments
• Next week's priorities

Tools Used: create_document or update_document

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Step 7: Weekly Review Mode

If you're doing a weekly review, answer these questions:

1. Time Audit: How many hours on social media? How many moved business forward?
2. Post Analysis: Which pillars did your posts serve? Any that served none?
3. Engagement Quality: Potential customers vs vanity engagement?
4. Results: Any leads, conversations, or opportunities from content?
5. Learnings: What worked? What didn't?
6. Adjustments: What will you do differently next week?

I'll update your strategy document with these insights and generate fresh content ideas based on what's working.

Tools Used: update_document, think

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The Content Filter

Before every post, ask yourself:

1. Which of the 4 pillars does this serve?
2. Am I building towards my outcome or procrastinating in public?
3. Would my ICP find this valuable?
4. Is this person I'm engaging with a potential customer/collaborator?

If you can't answer these clearly, don't post.

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Common Traps to Avoid

1. Followers = Dollars trap: Entertainment value ≠ problem-solving value
2. Everywhere at once trap: 5 platforms done poorly < 1 done well
3. Research disguise trap: If you can't remember what you learned, it was doomscrolling
4. Mood dependency trap: Your day's quality shouldn't depend on post performance
5. Engagement bait trap: Likes from non-buyers are worthless

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Tips for Best Results

• Run this skill weekly to keep your strategy fresh and accountable
• One platform first: Master one before spreading thin
• Batch content creation: Dedicate one focused hour per week
• Track what matters: Leads generated, not likes received
• Be patient: The flywheel takes time to spin up

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Remember

Before you post anything today, ask yourself:

Am I building towards my outcome? Or am I procrastinating in public?

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Your strategy document is your accountability partner. Update it weekly.