Pricing Strategy Workshop

Created by Ask Mojo

You're Guessing At Your Pricing

Develop a pricing strategy based on value, not guesswork

Set prices that capture value and feel confident about them
25 active users
11 downloads
4.8 (9 reviews)
Use in Ask Mojo

Free to use • No credit card required

Sound familiar?

If any of these describe you, this playbook was built for you.

You don't know if you're priced right

Competitors influence your pricing too much

You feel like you're leaving money on the table

Pricing conversations make you nervous

The transformation

Pricing confidence

Uncertain, defensiveConfident, justified
Own your prices

Value capture

UnderpricedValue-based pricing
Capture what you're worth

Pricing structure

Random tiersStrategic packaging
Smart structure

What this playbook does

Analyzes value and market positioning
Recommends pricing structure
Develops pricing tiers
Creates pricing presentation

Good to know

  • •Market may not support ideal pricing
  • •Pricing changes need careful rollout
  • •Ongoing optimization needed

Pricing Strategy Workshop

Purpose

Develop a pricing strategy that maximizes revenue while positioning your offer correctly in the market. Understand value-based pricing, competitive positioning, and psychological pricing principles.

When to Use

Use this Skill when you need to:

  • Price a new product or service
  • Evaluate if you are undercharging
  • Create pricing tiers
  • Position against competitors
  • Increase prices strategically

Step-by-Step Process

Step 1: Understand Your Offering

Define what you are pricing.

Ask the user:

  • What product/service are you pricing?
  • What problem does it solve?
  • What results do customers get?
  • What is your cost to deliver?
  • What is your target profit margin?

Output Variable: offer_definition

Step 2: Research Competitive Pricing

Understand the market landscape.

Use web_search to find:

  • Competitor pricing and tiers
  • Industry pricing benchmarks
  • Value-based pricing examples
  • Premium vs budget positioning

Output Variable: market_pricing Context Used: offer_definition

Step 3: Calculate Value-Based Price

Price based on value, not cost.

Consider:

  • ROI customer receives
  • Time/money saved
  • Problem cost if unsolved
  • Emotional value (peace of mind, status)
  • Willingness to pay research

Output Variable: value_analysis Context Used: offer_definition

Step 4: Design Pricing Structure

Create your pricing model.

Options to consider:

  • One-time vs recurring
  • Tiered pricing (good, better, best)
  • Usage-based pricing
  • Freemium model
  • Anchor pricing psychology

Output Variable: pricing_structure

Step 5: Create Pricing Strategy Document

Document your pricing decisions.

Include:

  1. Pricing Philosophy: Your approach
  2. Target Market Position: Premium/mid/budget
  3. Price Points: Specific numbers
  4. Tier Structure: What each tier includes
  5. Competitive Comparison: How you compare
  6. Value Justification: Why this price
  7. Pricing Psychology: Tactics used
  8. Objection Handling: Price resistance scripts
  9. Testing Plan: How to validate

Save using basile_create_document.

Output Variable: pricing_strategy

Results from real users

“Raised prices 40% after the workshop. Not a single customer complained. Should have done it years ago.”

David K.

SaaS Founder

40% price increase, no churn

Frequently asked questions

What pricing models do you cover?
Per-seat, usage-based, tiered, freemium, flat-rate, and custom hybrid models.
How do I know if I'm underpriced?
We assess based on value delivered, competitor analysis, and pricing psychology. Often yes.
What about competitor pricing?
We analyze it, but pricing based on value matters more than matching competitors.

Set prices that capture value and feel confident about them

Ready to Get Started?

Built for Founders and product managers who need to set or revisit pricing

Start Using This AI Playbook

Free to try · No credit card required